Your priorities
Generate more pipeline and make Closed Loop better known to prospective clients. You’re also considering more e-commerce and DTC business to balance the seasonal shifts in B2B SaaS client budgets.
Editorial research campaign
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[Subtitle]
Prospect
Closed Loop
Become a household name in marketing
break / glass builds proprietary research programs for mid-market consulting firms — so your authority compounds instead of resetting each quarter.
Today’s conversation
Decide whether we have a plan worth turning into a proposal.
What we heard
Your current situation
Referrals bring in much of your business. You’re developing warm and cold outreach, refreshing the website, and building a landing-page comparison tool. Your paid-media experience and existing campaign data could also support original research.
What success would look like
Research that gives prospective clients a reason to pay attention and gives your team useful material for outreach and follow-up. We’ll agree together which audience to prioritize and how to judge its contribution to pipeline.
Does this still capture your priorities? What came out of your team’s brainstorm?
What stands between click and checkout?
Map the public shopping experience across a defined set of e-commerce brands, from landing page to the steps before purchase.
01
Why this could matter
Give growth teams a practical view of the experience after the click. The research could give Closed Loop useful evidence and examples for conversations about conversion and paid-media efficiency.
02
What we would investigate
Define the sample and review criteria, capture pages at a consistent point in time, then code the observations and check a subset independently. Compare patterns across relevant segments.
03
How we would build it
Public observations describe the experience; they do not establish its effect on sales.
04
Proposed data sources
Source URLs, sampling and permissions to confirm.
05
What this could produce
A flagship report, a comparison dataset, and annotated examples that make the findings easy to explain.
How we’d put the research to work
Focus the campaign around the conversations you need to start, the buyers you need to reach, and the deals you want to support.
Where we’d focus activation
LinkedIn posts
Research insight
Explain one finding in depth and connect it to a problem your buyers recognize.
Blog articles
A closer look
Explain one finding in depth and connect it to a problem your buyers recognize.
Newsletter
New research
Give your existing audience a useful reason to explore the report and share it.
Outreach emails
Activation
Give your team a relevant opening for target accounts and a useful reason to follow up.
Sales brief
Research briefing
Help a contact explain the research and its relevance to other decision-makers.
White paper
Research perspectives
Develop the findings into a deeper argument that helps buyers understand a problem and weigh their options.
Playbook
Put the findings to work
Turn the research into practical steps buyers can use, giving them a reason to keep and revisit the material.
Printed research
Research highlights
Give people a useful takeaway at events and meetings, with a clear path back to the full research.
Executive talking points
Talking points
Help leaders bring the findings into presentations, interviews, and customer conversations with a clear, consistent message.
Infographic
Research at a glance
Make the research easier to scan and share by turning a focused set of findings into a clear visual story.
Media pitch
Research highlights
Give journalists a concise story angle, supporting evidence, and a clear reason the research matters to their readers.
Presentation
Research briefing / Key takeaways
Help your team explain the findings in webinars, events, and sales meetings with a clear visual narrative.
Lead gen landing page
Explore the research
Give interested buyers a clear place to request the report and give your team a way to follow up.
Illustrative asset previews. Final mix and scope to agree.
Illustrative report preview
Click → Checkout
Activation playbooks
Every client receives our activation playbook library: practical guides for using the research across channels and business priorities.
Research for client retention
Research for SEO
Research for AEO
LinkedIn posts
Research insight — Explain one finding in depth and connect it to a problem your buyers recognize.
Blog articles
A closer look — Explain one finding in depth and connect it to a problem your buyers recognize.
Newsletter
New research — Give your existing audience a useful reason to explore the report and share it.
Outreach emails
Give your team a relevant opening for target accounts and a useful reason to follow up.
Sales brief
Research briefing — Help a contact explain the research and its relevance to other decision-makers.
White paper
Research perspectives — Develop the findings into a deeper argument that helps buyers understand a problem and weigh their options.
Playbook
Put the findings to work — Turn the research into practical steps buyers can use, giving them a reason to keep and revisit the material.
Printed research
Research highlights — Give people a useful takeaway at events and meetings, with a clear path back to the full research.
Executive talking points
Talking points — Help leaders bring the findings into presentations, interviews, and customer conversations with a clear, consistent message.
Infographic
Research at a glance — Make the research easier to scan and share by turning a focused set of findings into a clear visual story.
Scope, timeline & investment
A focused research campaign, built around the direction and activation plan we agree together.
Research design — A focused question, sample and method.
Dataset & analysis — Source, clean and analyze the agreed data.
Flagship report — Findings, methodology and a clear visual story.
Activation assets — Selected content for marketing and sales.
Activation playbooks — Our reusable guide library, included for every client.
Phase 1
Research design
We agree on the questions the study will answer, who or what we will study, and the data sources we will use. This gives everyone a clear research plan before collection begins.
Phase 2
Data collection & analysis
We collect and organize the agreed data, check its quality, and look for meaningful patterns. We assess the strongest findings alongside the limits of the evidence, so the story rests on a sound foundation.
Phase 3
Report & asset production
We turn the findings into the flagship report and agreed campaign assets. The work brings together writing, design, methodology and review, giving your team clear material for the audiences and channels we have chosen.
Phase 4
Launch preparation & handoff
We deliver the final materials and activation playbook library, then confirm how your team will use them. We clarify publishing responsibilities, launch priorities and any agreed support so everyone knows what happens next.
$35,000–$50,000
Based on the research method, sample size and selected asset mix.
Final scope and pricing confirmed in the proposal.
Illustrative scope, timing and pricing. To be tailored for each campaign.
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If this direction feels right, we can turn it into a focused proposal and start planning your first research campaign.